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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
_____ is the percentage of target customers who will be exposed to the business’ message given a certain combination of media.
a.   Reach
b.   Frequency
c.   Effectiveness
d.   Cost per thousand
e.   Pulse
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
Thanks for providing this
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