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Pandos Pandos
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________ is a measure of the percentage of people in the target market who are exposed to the media vehicle at least once during a given time period.
a. Reach
b. Frequency
c. Impression
d. Exposure
e. Gross rating
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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Pandos Author
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#2
5 years ago
Wow, extremely helpful
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