Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
a8oobra a8oobra
wrote...
Go to Answer
Posts: 3806
Rep: 13 1
8 years ago
_____ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.
A) Reach
B) Gross impressions
C) Impact
D) Frequency
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 175 times
3 Replies
Replies
Answer verified by a subject expert
magnasmagnas
wrote...
#1
Top Poster
Posts: 3806
Rep: 33 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

a8oobra Author
wrote...
#2
7 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
wrote...
#3
7 years ago
Good Slight Smile
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1356 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 257
  
 960
  
 722
Your Opinion
What's your favorite funny biology word?
Votes: 328
Previous poll results: What percentage of nature vs. nurture dictates human intelligence?