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Kayty Kayty
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7 years ago
"The total audience, potentially exposed one or more times to an advertiser's schedule of messages in a given period" is a definition of
A) flighting.
B) reach.
C) frequency.
D) continuity.
E) impressions.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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