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McArgent McArgent
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6 years ago
The total number of advertisements scheduled, multiplied by the total target audience potentially exposed to each occasion is referred to as the
A) continuity
B) number of impressions
C) frequency
D) gross rating points
E) reach
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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MrDeeMrDee
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6 years ago
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McArgent Author
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#2
5 years ago
Really help, thank you!
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