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Why would a marketing manager use marketing research for problem identification?

sjeanlou423

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Why would a marketing manager use marketing research for problem identification?

Why would a marketing manager use marketing research for problem identification?

▸ To discover the symptoms of problems

▸ To discover ways to solve a sales promotion problem

▸ To hypothesize, refine, and evaluate a potential marketing action

▸ To generate, refine, and execute a potential marketing action

Textbook

Marketing Research

Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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