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Which of the following gives you the right to sell trademarked goods purchased from a franchisor?
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Which of the following gives you the right to sell trademarked goods purchased from a franchisor?
Which of the following gives you the right to sell trademarked goods purchased from a franchisor?
▸ Manufacturing franchise
▸ Global franchise
▸ Discount franchise
▸ Product-distribution franchise
▸ Business-format franchise
Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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Product-distribution franchise
A product franchise gives you the right to sell trademarked goods, which are purchased from the franchisor and resold. Car dealers and gasoline stations fall into this category.
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