________ involves selling more of your existing products into the markets you already serve.

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________ involves selling more of your existing products into the markets you already serve.

________ involves selling more of your existing products into the markets you already serve.

▸ Product development

▸ Market development

▸ Diversification

▸ Market penetration

▸ Benchmarking

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Business in Action

Edition: 9^th

Authors: Bovee, Thill

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