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cjr4808 cjr4808
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Consumer purchasing differs from organizational purchasing in that consumer purchasing ________.

▸ is influenced more by subconscious and emotional factors

▸ follows a formal buying process

▸ has greater complexity in product usage

▸ involves a closer relationship between buyers and sellers

▸ has a greater emphasis on economic payback
Textbook 
Business in Action

Business in Action


Edition: 9th
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kamarie3kamarie3
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