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sheila sheila
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________ refer to brands that have been given legal protection so that their owners have exclusive rights to their use.

▸ Brand equities

▸ Prototypes

▸ Licenses

▸ Trademarks

▸ Brand marks
Textbook 

Business in Action


Edition: 9th
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david200095367david200095367
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Trademarks

Trademarks are brands that have been given legal protection so that their owners have exclusive rights to their use. Brands can be registered as trademarks with the Patent and Trademark Office.

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