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bennick bennick
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The first step in setting price is to match the strategic plan to ________.

▸ marketing objectives

▸ government regulations

▸ customer perceptions

▸ market demand

▸ competition
Textbook 

Business in Action


Edition: 9th
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marcospolosmarcospolos
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marketing objectives

The first step in setting a price is to match it to the objectives set in the strategic marketing plan. Is the goal to increase market share, increase sales, improve profits, project a particular image, or combat competition?

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