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The first step in setting price is to match the strategic plan to ________.
bennick
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The first step in setting price is to match the strategic plan to ________.
The first step in setting price is to match the strategic plan to ________.
▸ marketing objectives
▸ government regulations
▸ customer perceptions
▸ market demand
▸ competition
Textbook
Business in Action
Edition:
9
th
Authors:
Bovee, Thill
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marketing objectives
The first step in setting a price is to match it to the objectives set in the strategic marketing plan. Is the goal to increase market share, increase sales, improve profits, project a particular image, or combat competition?
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