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nsdq007 nsdq007
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The management of individual products or groups of products for a large manufacturing company is performed by ________.

▸ stakeholders

▸ product-line managers

▸ trend watchers

▸ test marketers

▸ distribution specialists
Textbook 

Business in Action


Edition: 9th
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maoginmaogin
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More questions for this book are available here
product-line managers

In larger companies with more products to manage, individual products or groups of products are usually assigned to brand managers, known in some companies as product managers or product-line managers.

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