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The social communication model for customer communication differs from the conventional promotion ...
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The social communication model for customer communication differs from the conventional promotion ...
The social communication model for customer communication differs from the conventional promotion model in that the social communication model ________.
▸ is unidirectional and intrusive
▸ is hierarchical and static
▸ views audiences as passive recipients of messages
▸ is interactive and conversational
▸ broadcasts carefully scripted messages to a mass audience
Textbook
Business in Action
Edition:
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th
Authors:
Bovee, Thill
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is interactive and conversational
In contrast to the "we talk, you listen" mindset of the past, this new social communication model is interactive and conversational.
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This calls for a celebration
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Just got PERFECT on my quiz
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