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nitnit nitnit
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The social communication model for customer communication differs from the conventional promotion model in that the social communication model ________.

▸ is unidirectional and intrusive

▸ is hierarchical and static

▸ views audiences as passive recipients of messages

▸ is interactive and conversational

▸ broadcasts carefully scripted messages to a mass audience
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Business in Action

Business in Action


Edition: 9th
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revanchistrevanchist
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is interactive and conversational

In contrast to the "we talk, you listen" mindset of the past, this new social communication model is interactive and conversational.
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