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vanessavz vanessavz
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2 weeks ago
Word-of-mouth marketing is often called ________.

▸ guerrilla advertising

▸ institutional advertising

▸ sales promotion

▸ prospecting

▸ viral marketing
Textbook 

Business in Action


Edition: 9th
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enzeeenzee
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viral marketing

Word-of-mouth marketing is often called viral marketing, in reference to the transmission of messages in much the same way that biological viruses are transmitted from person to person.

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