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villain villain
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An ever-increasing number of companies are investing their marketing dollars in Internet advertising. Why might this be?
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Sociology: Compass for a New Social World

Sociology: Compass for a New Social World


Edition: 7th
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More questions for this book are available here
Responses will vary. The Internet provides advertisers with ways to influence consumers more effectively than newspaper, magazine, radio, and TV ads do. The technology allows for “targeting specific market segments.” The ads are tailored to the tastes and interests of the internet user and are therefore more cost effective.
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