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Statingu Statingu
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Posts: 2996
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8 years ago
Economic theory suggests that rational customers will collect information only to the point at which:
A) the total benefit of obtaining the information equals the total cost after purchasing the product.
B) they can no longer pay for syndicated information.
C) the marginal benefit of obtaining the information in terms of incremental value to making a choice equals the marginal cost.
D) the marginal benefit of obtaining the information in terms of incremental value to making a choice is less than the marginal cost.
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Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Statingu Author
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#2
8 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
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#3
8 years ago
Happy to help a friend!
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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