Top Posters
Since Sunday
10
p
4
h
4
c
4
d
3
3
c
3
t
3
u
3
A
3
B
3
j
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Statingu Statingu
wrote...
Go to Answer
Posts: 2996
Rep: 1 0
8 years ago
In the early 1980s Theodore Levitt, seeing dramatic improvements in telecommunications, was the first person to call for a truly global approach to marketing. The first company to pick up his ideas was London-based Saatchi & Saatchi, an advertising agency. Discuss S&S's rationale for global marketing.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
Read 159 times
3 Replies
Replies
Answer verified by a subject expert
Russo88Russo88
wrote...
#1
Top Poster
Posts: 2997
Rep: 38 0
8 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

Related Topics

Statingu Author
wrote...
#2
8 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
wrote...
#3
8 years ago
You're welcome Wink Face Love sharing my knowledge with the world
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  907 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 1605
  
 4479
  
 685
Your Opinion
Who will win the 2024 president election?
Votes: 19
Closes: November 4
Previous poll results: Which of the following is the best resource to supplement your studies: