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Statingu Statingu
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8 years ago
Rolaids and Tums, antacids normally used as antidotes for heartburn, are now promoted as calcium supplements for women. Which of the following categories of new product development best describes this announcement?
A) classically innovative products
B) line extensions
C) new category entries
D) repositionings
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Marketing Management

Marketing Management


Edition: 4th
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Russo88Russo88
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8 years ago
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Statingu Author
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8 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
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8 years ago
Happy to help a friend!
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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