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Statingu Statingu
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Posts: 2996
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8 years ago
If category sales are fixed and marketing managers are interested in profit margins rather than market share, companies are better off:
A) increasing advertising.
B) increasing consumer-oriented promotions.
C) having low level of expenditure.
D) increasing trade promotions.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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Posts: 2997
8 years ago
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Statingu Author
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8 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
wrote...
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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