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Statingu Statingu
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9 years ago
The basic customer satisfaction model is often called ________ because it presumes that levels of customer satisfaction with a product or service are determined by how well the product performs relative to what the customer expects.
A) a high confirmation/low confirmation model
B) a negative confirmation/positive confirmation model
C) a need satisfying/dissatisfying model
D) an expectation confirmation/disconfirmation model
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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9 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
wrote...
9 years ago
That makes a lot sense now. Thanks again.
wrote...
9 years ago
Happy to help a friend!
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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