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The Savvy Entrepreneurial Firm feature in Chapter 7 focuses on Globat.com, a Web hosting company, wh

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The Savvy Entrepreneurial Firm feature in Chapter 7 focuses on Globat.com, a Web hosting company, wh

The Savvy Entrepreneurial Firm feature in Chapter 7 focuses on Globat.com, a Web hosting company, which encountered a crisis described in the feature. The main point of the feature was to illustrate that the manner in which a company handles a crisis:
A) sends a message to its customers regarding its values and trustworthiness
B) limits or contains the damage to its brand
C) limits its legal liability
D) has a bearing on its ability to develop high quality business partnerships
E) provides an important standard for how it handles crises in the future

Textbook

Entrepreneurship: Starting and Operating a Small Business

Edition: 3^rd

Authors: Mariotti, Glackin

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Registered in a two-year entrepreneurship course

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