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79ed 79ed
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8 years ago
Herb knows that much of the success his company enjoys is due to the patents and copyrights that protect the company's products. If Sports Stuff chooses an entry mode in which it grants another firm the right to use its intangible property for a specified period of time, it would be engaging in ________.
A) a joint venture
B) licensing
C) a turnkey project
D) franchising
Textbook 
International Business: The Challenges of Globalization

International Business: The Challenges of Globalization


Edition: 7th
Author:
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kelbakelba
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8 years ago
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79ed Author
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#2
8 years ago
I really appreciate your help, thank u
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#3
8 years ago
Happy to help Smiling Face with Open Mouth
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