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a8oobra a8oobra
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8 years ago
_____ requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit.
A) Occasion segmentation
B) Usage rate
C) User status
D) Benefit segmentation
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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a8oobra Author
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#2
8 years ago
White Heavy Checkmark Correct!
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#3
8 years ago
Good Slight Smile
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