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a8oobra a8oobra
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8 years ago
Estee Lauder owns the best-selling perfumes in the United States. The original brand appeals to older, Junior League types. Clinique is perfect for the middle-aged mom with a GMC Suburban and no time to waste. For the youthful hipster, there's the hip M.A.C line. And, for the new-age type, there's upscale Aveda. Estee Lauder uses a(n) _____.
A) mass marketing strategy
B) undifferentiated marketing strategy
C) concentrated marketing strategy
D) segmented marketing strategy
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
PM me if you need more help
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