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a8oobra a8oobra
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8 years ago
Claritas Corporation's PRIZM, which marries a host of demographic factors with lifestyle information, offers a unique combination of variables. This example of multi-variable segmentation is called _____ segmentation.
A) "geographic"
B) "behavioral"
C) "geodemographic"
D) "demographic"
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
Thanks for the feedback
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