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a8oobra a8oobra
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8 years ago
In evaluating different market segments, a company needs to examine major structural factors that affect long-run segment attractiveness. Segment attractiveness is affected by _____.
A) the relative power of buyers and suppliers
B) the existence of substitute products
C) the nature of the competition
D) all of the above
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
Thanks for the feedback
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