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a8oobra a8oobra
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8 years ago
All of the following phrases accurately reflect problems with the BCG matrix approach, except which one?
A) They can be time consuming to implement.
B) It is difficult to define SBUs and measure market share and growth.
C) They are easy to implement.
D) They can be costly.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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a8oobra Author
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#2
8 years ago
White Heavy Checkmark Correct!
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#3
8 years ago
Thanks for the feedback
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