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a8oobra a8oobra
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Posts: 3806
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8 years ago
Under the _____ concept, the company carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands.
A) one-to-one marketing
B) integrated marketing communications
C) market fragmentation
D) mass marketing
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
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#3
8 years ago
Good Slight Smile
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