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a8oobra a8oobra
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8 years ago
When Lucent puts out ads with the slogan, "We make the things that make communications work," and IBM wants to establish itself as a company to turn to for "e-Business Solutions," the companies are using _____ to market themselves to various publics.
A) corporate image advertising
B) taglines
C) slogans
D) public relations
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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#3
8 years ago
I'll be around for the next little bit if you need anything else
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