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a8oobra a8oobra
wrote...
Posts: 3806
8 years ago
_____ involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives.
A) Idea screening
B) Concept development and testing
C) Business analysis
D) Idea generation
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 171 times
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magnasmagnas
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Posts: 3806
8 years ago
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a8oobra Author
wrote...
8 years ago
Thinking Face Makes sense, thank you
wrote...
8 years ago
Good Slight Smile
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