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a8oobra a8oobra
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8 years ago
All of the following are limitations of the simultaneous team-based approach to new-product development, except which one?
A) Superfast product development can be riskier and more costly than the slower, more orderly sequential approach.
B) This approach often creates increased organizational tension and confusion.
C) Top management gives the product development team a clear-cut product idea or work plan.
D) The objective of this approach is to ensure that rushing a product to market doesn't adversely affect its quality.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
White Heavy Checkmark Correct!
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#3
8 years ago
I'll be around for the next little bit if you need anything else
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