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a8oobra a8oobra
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8 years ago
All of the following statements are accurate descriptions of CRM, except which one?
A) CRM is just one part of an effective overall customer relationship management strategy.
B) U.S. companies will spend an estimated $10-$20 billion this year on CRM software.
C) Companies must view CRM only as a technology and software solution.
D) Siebel Systems, Oracle, SAS and SPSS are a few names of companies selling CRM software.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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#3
8 years ago
Thanks for the feedback
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