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All of the following are accurate descriptions of a conventional distribution channel, except which

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All of the following are accurate descriptions of a conventional distribution channel, except which

All of the following are accurate descriptions of a conventional distribution channel, except which one?
A) No channel member has much control over the other members.
B) A conventional channel consists of one or more independent producers, wholesalers, and retailers.
C) All channel members act as they are part of a unified system.
D) In a conventional channel, each channel member is a separate business seeking to maximize its own profits, even at the expense of the system as a whole.

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Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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