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a8oobra a8oobra
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Posts: 3806
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8 years ago
When a company has identified several alternative channels, each alternative should be evaluated against _____, ________, and _____.
A) economic criteria; control criteria; adaptive criteria
B) economic criteria; social criteria; control criteria
C) cost; efficiency; control
D) reach; frequency; control criteria
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
7 years ago
Thinking Face Makes sense, thank you
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#3
7 years ago
Thanks for the feedback
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