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Coca-Cola sells its low-calorie beverage as Diet Coke in North America, the U.K., and the Middle and

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Coca-Cola sells its low-calorie beverage as Diet Coke in North America, the U.K., and the Middle and

Coca-Cola sells its low-calorie beverage as Diet Coke in North America, the U.K., and the Middle and Far East, but as Coke Light elsewhere. Coca-Cola is positioning the soft drink as a way to feel good about yourself in North America, and the "desire positioning" strategy is used in other parts of the world, exuding a sexy confidence. Coca-Cola is using a _____ strategy.
A) product adaptation
B) straight extension
C) communication adaptation
D) product invention

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Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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Worth the wait Hour Glass with Flowing Sand

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magnas

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