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nailat nailat
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7 years ago
How could Phil best respond to a "fax attack" and differentiate McCall Automotive positively from other dealerships?
A) Phil could respond to the fax with brief answers to all of the customer’s questions.
B) Phil could develop value-added solutions for the customer by building a relationship.
C) Phil could refer the customer to other dealerships that typically have lower car prices.
D) Phil could steer the customer to more expensive cars that have better safety records.
E) Phil could refuse to match the fax attack price because quality cars demand high prices.
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
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NicroNicro
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7 years ago
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nailat Author
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#2
7 years ago
Makes a lot of sense now, appreciate it
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#3
7 years ago
de nada
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