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A television advertisement for beer shows young people at the beach drinking and having fun. Based ...

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A television advertisement for beer shows young people at the beach drinking and having fun. Based ...

A television advertisement for beer shows young people at the beach drinking and having fun. Based on classical conditioning principles, the advertisers are hoping you will buy the beer because the commercial elicits:
a. a conditioned emotional response of pleasure.
b. a conditioned emotional response of fear.
c. humans’ natural preparedness toward alcohol consumption.
d. a taste aversion to other companies’ beers.

Textbook

Psychological Science: Modeling Scientific Literacy

Edition: 2^nd

Authors: Krause, Corts

Read 185 times

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alowishus Author

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