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According to the principles of integrated marketing communication, it is critical for ________.

normie

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According to the principles of integrated marketing communication, it is critical for ________.

According to the principles of integrated marketing communication, it is critical for ________.
A) advertising to be developed in-house in order to maintain brand image control
B) agencies to use consumer-generated content
C) advertising messages to create buzz
D) brand messages to be delivered through digital media rather than traditional media
E) all messages about a brand to present the same basic strategy

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 232 times

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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