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debbyFlynn debbyFlynn
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7 years ago
A 30-second spot on a hit TV show can cost advertisers more than $600,000. Why is mass media considered cost-effective when it costs so much?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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debbyFlynn Author
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7 years ago
Thanks for your help!!
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Thanks
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