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Laurie owns a 2011 Honda Accord, which is the third Honda vehicle that she and her husband have ...

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7 years ago

Laurie owns a 2011 Honda Accord, which is the third Honda vehicle that she and her husband have ...

Laurie owns a 2011 Honda Accord, which is the third Honda vehicle that she and her husband have owned. They describe themselves as a "Honda family" and intend to purchase another Honda automobile when their daughter gets her driver's license. They know and trust Hondas. Which key concept of marketing does this illustrate?
A) cause marketing
B) brand personality
C) brand framework
D) organization identity
E) brand relationship

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 150 times

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normie Author

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7 years ago

makes so much more sense now, thanks

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