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Which of the following does NOT describe a claim that uses puffery?

normie

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7 years ago

Which of the following does NOT describe a claim that uses puffery?

Which of the following does NOT describe a claim that uses puffery?
A) a claim supported by subjective opinions
B) a claim that is obviously exaggerated
C) a claim supported by a set of facts
D) a claim that is vague
E) a claim that can't be proven or disproven

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 291 times

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lirpa

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normie Author

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#2

7 years ago

This concept was killing me, makes a lot more sense

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