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As a part of new health care reform efforts, the United States government now requires health ...

As a part of new health care reform efforts, the United States government now requires health insurance companies to ________.
A) discontinue broadcast advertising
B) provide coverage for generic medications only
C) discontinue direct advertising
D) provide coverage for brand name medications only
E) spend at least 80% of the premiums they receive on medical care, not other costs such as advertising

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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