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Which key component of perception refers to whether a message is seen or heard?

normie

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7 years ago

Which key component of perception refers to whether a message is seen or heard?

Which key component of perception refers to whether a message is seen or heard?
A) exposure
B) awareness
C) interest and relevance
D) recognition
E) selection and attention

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 141 times

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rebmetpes

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normie Author

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#2

7 years ago

This concept was killing me, makes a lot more sense

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