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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
________ is the consumer decision-making stage in which brand communication helps sort out products on the basis of tangible and intangible features.
A) Evaluation of alternatives
B) Information search
C) Need recognition
D) Adoption rate
E) Risk perception
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks
spaghetti
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Yesterday
Correct Slight Smile TY
Tim0301
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2 hours ago
Brilliant ツ
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