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debbyFlynn debbyFlynn
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7 years ago
Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go. Print, television, and Internet ads feature college-aged students enjoying Wholesome Soups between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following?
A) echo boomers
B) baby boomers
C) baby busters
D) Generation Jones
E) Gen Xers
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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