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debbyFlynn debbyFlynn
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7 years ago
________ uncovers critical information that becomes the basis for strategic planning decisions for both marketing and marketing communication.
A) Consumer research
B) Strategic research
C) Segmentation research
D) Market research
E) Copy research
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks for your help!!
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Yesterday
Thanks
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2 hours ago
Good timing, thanks!
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