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debbyFlynn debbyFlynn
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7 years ago
Maria was participating in a research study in which she was asked to take pictures with her camera phone while she was shopping. After recording her trip with pictures, she was asked to explain what she was thinking or doing at the time a given photo was taken. Which qualitative research method is this?
A) meaning creation
B) photo elicitation
C) metaphors
D) photo sorts
E) story elicitation
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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