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normie normie
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7 years ago
A creative brief is also known as which of the following?
A) unique selling proposition
B) Big Idea
C) perceptual map
D) creative concept
E) creative blueprint
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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