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normie normie
wrote...
Posts: 1694
Rep: 2 0
7 years ago
Which of the following is NOT a rational customer-focused selling premise?
A) promise
B) resonance
C) reason why
D) benefit
E) unique selling proposition (USP)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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Posts: 645
7 years ago
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normie Author
wrote...
7 years ago
makes so much more sense now, thanks
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