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debbyFlynn debbyFlynn
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7 years ago
A ________ is a vivid image that the advertiser hopes will linger in the viewer's mind.
A) testimonial
B) tagline
C) signature
D) key visual
E) slogan
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
This helped my grade so much Perfect
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This site is awesome
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